About Us


SUPER MIDDLE EAST’s  heritage  dates back to 1996 , a company with head quarters in U.A.E. committed to developing innovative cleaning  chemicals for both commercial and industrial market.  The firm has been named   by Late Mr. ROY HINCHEF , a British national  and a young entrepreneur  started  the business  under his guidance.

In 2000, four years after its inception, the company opened its first branch in Sharjah and soon it has built up a reputation  for supplying quality products at an extremely competitive price, backed up by professional services and enjoyed immense success in U.A.E. Highly qualified professionals and quality experts associated with the company  enables to keep pace with the latest market requirements.

In 2000’s the company grew rapidly, acquiring new business in several states. It has steadily grown from a small provider of cleaning chemical products into one of the leader in the commercial  cleaning and hygiene business. Relationships with other International companies have also been Integral to the success.

2010, saw a land mark for the business, as the company enthusiastically entered into the Asian market.By extending its network of branches,  strengthening its ability to deliver more advanced products  to its clients  across the world  and offer  the unrivaled ability to find  and carry out   the best  and cost effective cleaning solution  to  the  customers in all levels.  The expansion allowed the company to continue its mission of promoting products on a global scale.

Now it has gained strong foothold in both local and Asian market and hand-on approach of the Managing Director, Mr.K.A.Vinod Kumar ,  Chairman Mr. Karthik Vasudev and all the other directors  has ensured it years of flawless running.

SMEC’s products find their way into every facet of our daily lives. The company now markets more than 2500 different types of products  supported by professional  training and the journey continues to maintain the momentum. The founding motto remains apt: Cleaning solutions for the future.

  • Bins

    We have a wide variety of Metal and Plastic Bins to choose from. Each one is distinctively designed for the look and useability. We also have a ser...

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  • Chemicals

    Super clean's cleaning agents can be used to remove dirt, dust, stains, bad smells, and clutters. The mild chemicals which are not dangerous fo...

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  • Pads and Mats

    Cleaning pads which can absorb lot of fluids and which is non slippy developed using well known velcro technology and which dries fast

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  • Air Freshners

    Superclean's Air freshners refresh and invigorate any space of your home or office with constant long lasting fragrance. Our Air freshners for ...

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  • Brushes & Wipers

    We bring forth the best quality brushes and wipers for your everyday cleaning purposes. The brushes with its durable and quality brissels increases...

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  • Deodorant Blocks

    Deodorant toilet blocks and polishes for your bathroom, which makes it shine and clean and looks fresh and new.

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  • Paper Products

    Our range of roll towel, toilet tissue, and dispensers offer quality, sustainable, controlled solutions. The tissues are of high quality and the di...

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  • Janitorials

    Superclean cleaning trolleys give maximum flexibility in the configuration of your modular cleaning trolley and is tailored exactly to your require...

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  • Vacuum Cleaners

    Powerful vacuum cleaners which works well on all surfaces and clears up pet hair, fine dust and pollen particles. It's also a great boon to peo...

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Tel : +971 6 5329 779 / 5398 390, Fax : +971 6 5329 889 / 5398 391
P.O. Box: 27628, Sharjah - United Arab Emirates
E-mail: info@supercleanme.com



Tel : +91 487 2373633 ( 3 Lines ), Fax : +91 487 2372221
P. B. No. 2, Thrissur, Pin: 680 655, Kerala, India
E-mail: smecindia@supercleanme.com