SUPER MIDDLE EAST’s  heritage  dates back to 1996 , a company with head quarters in U.A.E. committed to developing innovative cleaning  chemicals for both commercial and industrial market.  The firm has been named   by Late Mr. ROY HINCHEF , a British national  and a young entrepreneur  started  the business  under his guidance.

In 2000, four years after its inception, the company opened its first branch in Sharjah and soon it has built up a reputation  for supplying quality products at an extremely competitive price, backed up by professional services and enjoyed immense success in U.A.E. Highly qualified professionals and quality experts associated with the company  enables to keep pace with the latest market requirements.

In 2000’s the company grew rapidly, acquiring new business in several states. It has steadily grown from a small provider of cleaning chemical products into one of the leader in the commercial  cleaning and hygiene business. Relationships with other International companies have also been Integral to the success.

2010, saw a land mark for the business, as the company enthusiastically entered into the Asian market.By extending its network of branches,  strengthening its ability to deliver more advanced products  to its clients  across the world  and offer  the unrivaled ability to find  and carry out   the best  and cost effective cleaning solution  to  the  customers in all levels.  The expansion allowed the company to continue its mission of promoting products on a global scale.

Now it has gained strong foothold in both local and Asian market and hand-on approach of the Managing Director, Mr.K.A.Vinod Kumar ,  Chairman Mr. Karthik Vasudev and all the other directors  has ensured it years of flawless running.

SMEC’s products find their way into every facet of our daily lives. The company now markets more than 2500 different types of products  supported by professional  training and the journey continues to maintain the momentum. The founding motto remains apt: Cleaning solutions for the future.